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LONDON -

- Company Announces Tribal Fusion Mobile to Effectively Deliver Premium Mobile Ads in Conjunction With Online as well as Offline Marketing Campaigns

Tribal Fusion(R), a digital selling solutions association owned by Exponential Interactive, Inc.(R), today announced Tribal Fusion Mobile, a initial mobile height capable of portion abounding media promotion without delay to Apple iPhone as well as iPod Touch users as well as integrating mobile promotion efforts with online as well as offline selling campaigns. The height allows marketers to broach ad placements without delay in to iPhone as well as iPod Touch applications, currently accessible to over a million influential as well as high-value users in a UK. This capacity enables code marketers to simply as well as effectively strech mixed channels by Tribal Fusions singular platform.

Through a code new partnership with Greystripe, a abounding media mobile promotion network, Tribal Fusion Mobile offers fully integrated full screen, interstitial ads to assistance marketers broach tall stroke code practice upon a Apple iPhone as well as iPod Touch. The ads crop up when users have comparison a diversion or application, before a approaching content is displayed, as well as embody appropriately-placed postponement prompts to guarantee recognition, even for users who choose to jump over a ad. These tall stroke ads emanate tall user engagement, generating up to a 4 percent clickthrough rate in past campaigns.

Using Tribal Fusion Mobile has already proved successful for a launch of two new films in a UK. The hearing we did for Paramounts launch of Transformers 2 authorised us to enhance a debate strech by targeting iPhone users by mobile network interactive ads, pronounced Justin Taylor, Managing Partner, MEC. Not only is a iPhone expanding a accessible opportunities for mobile advertising, a formula which Tribal Fusion delivered exceeded expectations.

The consumer appetite fo! r more e nchanting practice around a mobile channel is growing as well as we longed for to take advantage of which to aim people upon a move, pronounced Holly Meades, Online Planner as well as Buyer, BLM Quantum. Tribal Fusions full-screen interstitial upon their mobile network was perfect for a launch of Pathes Blood: The Last Vampire. It authorised us to hit both goals of reaching a aim tech-savvy assembly with a tall stroke as well as really visual creative, which was essential for this film.

In contrast to other mobile promotion providers, Tribal Fusion Mobile ads belong to Internet Advertising Bureau (IAB) specifications as well as standards, which helps advertisers make use of a same beautiful grown for online ads in a mobile environment, saving time as well as costs. Tribal Fusion Mobile makes it probable for advertisers to make use of standard ensign ads as well as turn them in to energetic iPhone ads which incorporate a same metrics as well as tracking, helping advertisers connect stating from mixed campaigns in to a singular source to sign assembly strech as well as ad effectiveness.

Rich media as well as highly enchanting content have been what will in conclusion win with mobile, as well as thats since Tribal Fusion has partnered with Greystripe to yield advertisers with an integrated, cranky height resolution to strech iPhone as well as iPod Touch users, pronounced Toby Gabriner, President of Tribal Fusion. Tribal Fusion Mobile offers a right change of innovation, depth of service, as well as extended international coverage to assistance a clients emanate a most effective campaigns probable for this valuable consumer base.

We have been thrilled to be partnering with Tribal Fusion to yield a seamless mobile code promotion resolution which is 100 percent integrated with their clients online media purchase, pronounced Michael Chang, CEO of Greystripe. The partnership is a healthy fit as well as an important step in achieving Greystripes goal of offering mobile rendezvous to a largest in! habitant brands.

Peoples lifestyles have been becoming different since they can get more report upon their mobile devices, pronounced Sean Crawford, Senior Director, International Strategy as well as Operations, Tribal Fusion. With a success of a iPhone in a UK, advertisers need code new ways to strech this valuable audience. Having a capability to simply confederate mobile promotion in to their existent selling strategies is pass for a clients.

About Tribal Fusion

Tribal Fusion is a digital selling solutions association which drives higher formula during all levels of a squeeze funnel - from reaching a broadest probable audiences to getting brands in front of people which have been already actively looking to buy a sold product or service. Tribal Fusions teams make use of their believe of what works to assistance brands gain upon opportunities. From online to mobile, Tribal Fusion offers better solutions which drive larger results.

Tribal Fusion(R) is owned by Exponential Interactive, Inc. - a technology-driven media services association which delivers innovative products as well as services to meet a demands of advertisers as well as publishers. Additional report is accessible during www.tribalfusion.com as well as www.exponential.com

About Greystripe

Greystripe is a abounding media mobile promotion network. Greystripes product apartment enables code advertisers to communicate their code summary with a singular mobile audience, publishers to gain promotion revenue by portion ads by their games, as well as consumers to play high-quality games for free.

Greystripes in-game promotion system is stable by a extended form of patents tentative as well as currently serves ads in to more than 900 diversion titles from over 300 publishers ancillary over 1,400 handset models. Greystripe reaches millions of mobile diversion players by powering over 140 Catalog placement partners, by its online portal GameJump.com, upon a mobile Web during www.gamejump.com, as well as by a iPhone A! pp Store . Greystripe was named an AlwaysOn OnMedia 100 leader in 2009, AlwaysOn Global 100 leader in 2008, Red Herring Global 100 leader in 2007 as well as a Under a Radar Best in Show: Mobility leader in 2006.

Media Contact: Emma Hedges Weber Shandwick for Tribal Fusion ehedges@webershandwick.com +44-20-7067-0512

Source: Tribal Fusion

Emma Hedges, Weber Shandwick for Tribal Fusion, +4420-7067-0512, ehedges during webershandwick.com

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